SnapLogic · Customer story340% reply rate lift
“We used to export Clay enrichments into Apollo every week and still send generic integration pitches. With CueGrowth, every draft cites the prospect's stack and connector footprint.”
How SnapLogic scaled dev-tools outbound
From weekly Clay exports to drafts that cite the prospect's actual stack.
SnapLogic's GTM team was juggling Clay, Apollo, and Valley like everyone else. They moved enrichment, drafting, and replies into CueGrowth and reported a 340% lift in replies. No new SDR hire.
Live preview
CueGrowthLead EnrichmentGitHub · stack · hiringInteractive
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Total Lists42
Total Leads24.8k
AI Enriched51.2k
| Name | Leads | Source | Created | ||
|---|---|---|---|---|---|
| Enterprise CROs — West | 248 | csv | Today | ||
| Mid-Market VP Sales | 186 | csv | Yesterday | ||
| Series B Fintech Leaders | 100 | csv | 1 week ago | ||
| Demand Gen Leaders | 892 | csv | 2 weeks ago | ||
| GTM Leaders — EMEA | 156 | csv | 3 weeks ago |
Click the highlighted list to see enrichment in action. Pause anytime to poke around.
Generic pitches don't land with technical buyers
Platform engineers delete mail merge on sight. SnapLogic was still exporting Clay into Apollo every week and sending {{first_name}} templates. Four tools, flat replies.
How they run it
SnapLogic's setup in order, the pipeline they use day to day, and what their old Dev Tool GTM Stack was costing next to CueGrowth.
Weekly CSV exports to drafts grounded in GitHub and connector data.
What SnapLogic changed
Six steps from loaded positioning to handling replies. Works the same if you're selling to platform engineers or other technical buyers.
- Offering
Upload positioning once
SnapLogic pulled their integration platform deck into CueGrowth so proof points and ICP fields carry into every search and draft.
OutcomePositioning doesn't get lost between tools.
- Search
Build the ICP list
They searched for Heads of Platform at Series B+ on Kubernetes and saved the list in the workspace.
Outcome2,400 matches saved as a list.
- Enrich
Enrich before anyone writes
GitHub activity, docs stack, and hiring data ran across 186 platform engineers before drafting started.
OutcomeEvery row had terraform-provider-aws and K8s context.
- Draft340% reply lift
Draft from real signals
744 drafts referenced connector footprint and architecture details, not merge fields from a flat CSV.
Outcome340% lift in replies vs. their old generic integration pitches (per SnapLogic).
- Campaign
Launch from the enriched cohort
Sequences went out to the qualified platform engineer list with analytics still attached.
OutcomeCampaign live. No CSV handoff.
- Inbox
Reply with context intact
Replies came in with intent tags and the same stack data from enrichment.
OutcomeDemo requests triaged with full context.
How SnapLogic scaled dev-tools outbound
SnapLogic's GTM team runs enrichment, drafting, and inbox in CueGrowth. They reported a 340% lift in replies. Lava Payments uses the same setup for partner-led pipeline.
Integration platform · enterprise GTM
340%reply rate lift
- Stack signals sit next to offering context
- Drafts cite real technical proof, not merge fields
- Run the SnapLogic scenario in the ROI calculator
SnapLogic · Customer story340% reply rate lift
“We used to export Clay enrichments into Apollo every week and still send generic integration pitches. With CueGrowth, every draft cites the prospect's stack and connector footprint. Our team saw a 340% lift in replies without adding another SDR.”
Lava Payments$120Kpartner-led pipeline
Lava Payments200+meetings monthly
Common questions
Who on my team uses CueGrowth for dev tools outbound?
Technical SDRs, founding AEs, and RevOps leads running outbound to platform engineers, infra leaders, and engineering managers. Most teams start with one seat to validate enrichment and drafting, then add seats as the motion scales.
Does CueGrowth replace our sequencer or LinkedIn tools?
CueGrowth is where offering, enrichment, drafts, campaigns, and inbox live together. Plenty of dev tools teams still send through Outreach or Valley at first. Others consolidate later. Either way, context doesn't get re-uploaded at every step.
Can we enrich from GitHub and stack signals?
Yes. Import from CSV or your CRM, then run standard signals and AI columns across the full list: GitHub activity, docs stack, hiring velocity, or whatever prompt you write.
How does pricing compare to Clay + Apollo + Valley?
A LinkedIn-heavy Dev Tool GTM Stack often lands around $650–900+/seat (ballpark). Accelerate is $299/seat and includes offering, search, enrich, draft, campaign, and inbox. Use the stack modeler above or the ROI calculator on pricing with the linkedin-heavy preset.
Can we import lists from Apollo or our CRM?
Yes. Pull in CSV exports from Apollo, HubSpot, Salesforce, or a list you built in CueGrowth. Rows dedupe on import. Enrichment runs on everyone, not one rep clicking through GitHub profiles.
How fast can we launch a dev-tools outbound campaign?
Most teams load offering context, pull in or search a list, enrich with stack signals, and preview drafts within a day. Launch and inbox triage happen in the same workspace. No Clay export in the middle.
Is human review required before anything sends?
Yes. You review enrichment, approve drafts, and decide what goes out. Technical buyers spot lazy automation fast. Nothing sends without your team signing off.
What reply lift should dev-tools teams expect?
Depends on ICP and list quality. SnapLogic saw a 340% lift in replies. Plug your volume into the ROI calculator's pipeline tab with the SnapLogic scenario to get a rough model. Not a promise.